Geneva – In 1997, Frederique Constant started its journey at Baselworld. As of 2017, the Frederique Constant Group is consolidating its presence with a return to Hall 1.0. The company occupied a larger space on the ground floor of Hall 1.0 renowned for its most important watch brand exhibitors.

The three brands hosted this year’s edition of Baselworld under a completely renovated 714 square meter three-story booth. The color pattern has been changed to a blend of dark and soft grey, white and light wood floors. Each brand featured a branded dedicated space with its novelty collection and the entire design of the booth has been rethought to fit the new airy, minimalist ambience. New sales areas have been added to ensure privacy and intimate meetings, the press area has been rearranged to become a larger, more welcoming space, and the booth features two new bars and lounge areas on each floor.