SUPPORTING HEART RELATED CHARITIES

Frederique Constant’s slogan is “Live your passion”, and we do. Passion definitely shows through our craftsmanship, as well as our charitable donations. We are passionate about charity, with $50 from each watch sold in our Double Heart Beat Collection donated to various charities. These charities include those related to the heart and children. Recipients have been the International Children’s Heart Foundation, Paint-a-Smile Foundation, American Heart Association, the World Heart Federation and many others.

We are in the process to plan strategy for 2015 and we would like to share with you our activities to support more heart related charities.

While our partnership with the World Heart Federation will continue in 2015, we plan to step-up our charitable activities significantly in the coming years. Intention is to organize our charitable activities in connection to the Frederique Constant Foundation that is currently being incorporated in Switzerland. We will group all our charitable donations (http://www.frederique-constant.com/charity/) into the new foundation and use funds to support more projects directly.

Our Hearts of Children (http://www.world-heart-federation.org/what-we-do/awareness/hearts-of-children/) initiative will continue. Thanks to this initiative, World Heart Federation members received support to strengthen their action against cardiovascular disease in women and children. All around the world, they are organizing events, campaigns and fundraisers to raise awareness of the adverse ways in which cardiovascular disease affects the health of women and children.

Fight for every Heart Beat

Coronary heart disease is the single biggest killer and we aim to fight it. We focus on heart related projects and charities as it is in line with our brands signature, the Heart Beat. In 1994, Frederique Constant developed its first Heart Beat watch. The purpose of the Heart Beat development was to show the mechanical nature of these Frederique Constant watches. Heart Beat watches have an aperture at the position of the balance wheel to show that the movement of the watch is mechanical. Early in the 1990′s, automatic mechanical watches were slowly making their return to the market after the quartz crisis of the 1970-1980′s. Typically, the exterior of such mechanical watches looks similar to quartz watches except that the second hand moves continuously. On quartz watches, the second hand makes 60 steps per minute. At Frederique Constant, we considered it important to better show the difference between mechanical and quartz watches. In a mechanical watch, the balance wheel beats 28’800 times per hour. The balance wheel rotates clockwise and counter clockwise on its axes in a large ruby jewel. Its rotation is controlled by the hairspring, which constantly coils and uncoils, and can be seen through the open eye of the Heart Beat watches. The Heart Beat has become the signature of the Frederique Constant brand. The Heart Beat is the driver of our passion to donate to heart related projects and charities.

Categorizing Donations

While formulating a strategy for the Frederique Constant Charity Foundation, we have been analyzing our prior donations:

CHILDREN WOMEN MEN
Diagnostic WHF, HKHA SH SH
Surgery ICHF, HKHA
Care ICHF, PAINT A SMILE, HKHA SH SH
Capacity Building ICHF, FUDAN WHF WHF
Research WHF, AHA, SH WHF, AHA, SH
Awareness WHF WHF, AHA, SH WHF, AHA, SH

ICHF = International Children’s Heart Foundation AHA = American Heart Association PAINT = Paint a Smile Foundation FUDAN = Fudan University Pediatrics Department SH = Swiss Heart Association WHF = World Heart Federation HKHA = Hong Kong Heart Association

Geographies

Following shows our donations to date by Geography:

NORTH AMERICA SOUTH AMERICA EU MIDDLEEAST AFRICA RUSSIA ASIA
Diagnostic WHF SH WHF WHF, HKHA
Surgery ICHF ICHF, HKHA
Care SH ICHF ICHF, HKHA
Capacity Building AHA WHF WHF ICHF ICHF
Research AHA, WHF WHF WHF, SH WHF WHF
Awareness AHA, WHF WHF WHF, SH WHF WHF

ICHF = International Children’s Heart Foundation AHA = American Heart Association PAINT = Paint a Smile Foundation FUDAN = Fudan University Pediatrics Department SH = Swiss Heart Association WHF = World Heart Federation HKHA = Hong Kong Heart Association

Meet the Team

Peter Stas

Peter Stas

CEO

Peter Stas (born 1963) is a Dutch entrepreneur and author. In 1988, after he completed his studies in Business Economics at the Erasmus University and worked as Product-Marketing Manager for Royal Philips Electronics, he founded, with his wife Aletta Stas-Bax, the watch company Frédérique Constant. The manufacture’s initial strategy was to focus its energy on classical luxury watches at an affordable price. The Accessible Luxury positioning was the basis of strong growth during the financial crisis when consumers came back more to classical values and accessible prices.

Aletta Stas

Aletta Stas

COO

Aletta co-founded and build Frederique Constant, a Swiss luxury watch manufacturer producing 135’000 pieces sold in over 100 countries. She has over 25 years experience in strategy development, design and production. As well as 6 years work experience in Asia while living in Hong Kong. Aletta holds a Master degree in Dutch Law.

Laurent Grandidier

Laurent Grandidier

Board Member

Laurent Grandidier is CEO of Xeltis, a privately held medical device company dedicated to transforming standards of care in heart valve replacement and vascular surgery.

Mr. Grandidier previously held leadership positions at a number of brand name global medical device companies, including Teleflex Medical, Boston Scientific and Guidant.

He started his career at Procter & Gamble. Mr. Grandidier holds an MSC from INSA-Lyon and an MBA from INSEAD.

He is a former international rowing athlete who has participated in two world championships. Mr. Grandidier co-founded one of the first social venture capital funds in France, Investir, where he sits on the supervisory board and investment committee.

Thierry Boitelle

Thierry Boitelle

Board Member

Thierry Boitelle is a tax partner with international law firm Bonnard Lawson in Geneva, Switzerland and in Dubai, UAE. Thierry holds an LLM in Taxation from Leiden University and started his career almost 20 years ago in the Amsterdam and Geneva offices of Benelux law firm Loyens & Loeff.

Today, Thierry renders mostly Swiss and international tax advice with a focus on inbound investment by multinational companies establishing headquarters, group finance centers, holdings, commodity trading houses, captive insurance and intellectual property companies in Switzerland and selected other jurisdictions around the globe. He further advises high net worth individuals and company executives on the tax and legal aspects of immigration to Switzerland.

Thierry is very much involved in US-Swiss business relations and is currently the Chair of the Foreign Lawyers Forum of the American Bar Association’s Tax Section. Since 2014, he is also more implicated in Middle East-Swiss business relations, through the Dubai office of Bonnard Lawson.