• Could you start by giving us your name and your occupation?

My name is Niels Eggerding and I’m the commercial director of Frederique Constant and Alpina watches.

  • Have you always been passionate about watches? Where do you think this passion comes from?

I started to work 15 years ago in the watch industry as a trainee for a distribution watch company, which was working for different brands like Zenith and Frederique Constant. At that time I was working part-time because I was still studying in Eindhoven business School. I think that my passion for watches started then and it never disappeared!

  • How long have you been in the watch industry? Where did you work before?

As I just said, it’s been 15 years since I started to work in the watch industry. Before Frederique Constant, I worked, eleven years for the Swatch Group in Benelux, especially for Rado, Certina and Longines. I started as a sales manager and then I became a brand manager. Working for the Swatch Group was a great experience and I’ve learned a lot.

  • Why did you want to work for Frederique Constant?

I met Peter Stas at Baselworld. I was immediately caught by his passion and his motivation. After Baselworld, Peter invited me to talk at Frederique Constant’s headquarters in Geneva, so I decided to go. We had a really long conversation; I liked his clear vision of what he wanted to do with the company and my involvement in it. Finally after several meetings I was convinced to work for him and move to Geneva.

  • What do you do exactly at Frederique Constant?

I’m responsible for the global revenue for Alpina and Frederique Constant. So I manage a direct sales force of 10 people and indirect 20 sales people working in our subsidiaries. I visit and motivate sales staff globally and I lead the different teams of sale forces by training them to be top performing. I’m travelling half of the month in different parts of the globe, which permits me to never get bored in my work.