Frederique Constant unveiled its new classic and feminine Ladies Automatic models at the European museum of the year: the Design Museum in London. Around 150 guests participated in the event including the brand’s graceful Global Charity Ambassador Gwyneth Paltrow.
The event was held at the exclusive Design Museum where media, retailers, as well as VIPs of the brand experienced the unveiling of the new Ladies Automatic timepieces. CEO Peter Stas, COO Aletta Stas and Charity Brand ambassador Gwyneth Paltrow revealed to guests a refined and delicately colored collection in a flowery and summery atmosphere.
The founders of the brand announced the brand’s donation of 50.000 US$ to Gwyneth Paltrow’s charity of choice: DonorsChoose.org. For each Ladies Automatic sold, $50 is donated to this foundation. This action enables the DonorsChoose.org to support education and sports for underprivileged children in the USA.
The brand’s iconic “Heart Beat” signature opening at 12 o’clock stands proudly on the decorated sunray dials. The four new colored Heart Beat dials are further enhanced by applied diamonds and Roman numeral indexes. With each glance, its owner can enjoy both the beauty of the design and the craftsmanship of the watch. This emblematic “Heart Beat” aperture has been a renowned success for Frederique Constant over the years. It is a true expression of the brand’s interpretation of time. Thanks to this embellished opening, protected by a convex sapphire crystal, the beating automatic movement can be admired.