The Lure Of Pavée – 2012 New Ladies Automatic Collection – Pavée Amour designed By Shuqi
May 29 2015
Written by Admin
May 29 2015
Written by Admin
Following the successful launch of Amour collection designed by ShuQi, Frédérique Constant takes a glamorous twist in 2012, based on the exquisite design. The brilliance and beauty of Pavée Amour inevitably captures all the attention.
Jewelry has long been associated with eternity, which also represents the eternal value of Frédérique Constant timepieces – classic and sophisticated. The pavé set of diamond on the dial makes a bold appearance and simultaneously adds feminine quality to the Pavée Amour collection. There are two versions available, featuring with rose gold plated or stainless steel case, set with 90 full-cut diamonds, with VS clarity, H color on dial and 48 diamonds on case. Glittering on the wrist, women with Frédérique Constant new Pavée Amour timepieces are under spotlight in different occasions. Pavée Amour is available in limited editions of 888 pieces. Driven by great passion, Frédérique Constant ambassador ShuQi designs and creates her very own range of timepieces with Frédérique Constant workshop in Geneva. The new models have a fine decoration with a pavé set of diamonds the center and mother of pearl outer ring finishing. The charmingly written ‘Amour’ decoration with iconic diamond-set heart shaped opening at 12 o’clock, which reveals the beating of the balance of the movement. This highly decorated automatic caliber will seduce women appreciating fine Swiss watchmaking art.
ShuQi has been Frédérique Constant’s Ambassador for Greater China since 2008. ShuQi shares the same passion and classic beauty with Frédérique Constant, and she agreed the brand philosophy of “Live your Passion”.Frédérique Constant joined hands with ShuQi, the international movie star, to participate in different charitable events and convey the message with her great impact in Asia. In 2011, ShuQi visited the Frédérique Constant Manufacture in Geneva to settle the final details of her own designed Amour collection. It also formed a great opportunity to take a photo shooting for the advertisement campaign. ShuQi has just extended the ambassador endorsement period with Frédérique Constant; more close collaboration will be expected.
About Frédérique Constant
Over the years, we have earned a reputation as a leading maker of Swiss luxury watches despite the relative youth of our brand. The quality of our watches and the detail involved in crafting each watch is only part of our success story; the rest was driven by watch aficionados and lovers of our brand who saw that we had something different and unique to offer. It is by appealing to this same group of people that we hope to make a difference in the lives of many by soliciting for their support to extend the same affection they have for the brand, towards charities and causes we are associated with.