BASELWORLD SPOTLIGHT New Horological Smartwatch Notify Collection for Ladies

After having introduced the first Horological Smartwatches for Ladies last November in New York, during an event hosted by the brand’s Global Charity Ambassador Gwyneth Paltrow, Frederique Constant is pleased to enrich this collection with new versions revealed at Baselworld 2017.

Analog and Smart

Originaly launched in 2015, the Horological Smartwatch was born after three years of extensive research and development with Frederique Constant being the first in the Swiss watch industry to introduce a Horological Smartwatch, an analog watch offering connected functionalities.

Horological Smartwatch Notify Collection for Ladies

Elegant design

Frederique Constant’s three new Ladies models showcase intricate detailed dials featuring heart’s guilloché decoration, mother of pearl on the outer dial and applied Roman numeral indexes. The 34mm case comes in two variations; one in an all-steel version, and a second one in steel with a rose gold-plated bezel.

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New soft and comfortable straps

A classic look to accompany the modern woman of today in all her daily activities from the workingwoman, to mothers and sport enthusiasts alike, motivating her to move more, sleep better, and ultimately improve her overall lifestyle. What better way than to include a new rubber strap in order to turn this classical watch into the ideal active companion. The new rubber straps, soft to touch and water-resistant, come in two different colors: white and black.

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The new Horological Smartwatch carries the latest “Notify” features, namely call and email notifications. This function allows the user to be notified whenever she receives a call or an email. After connecting and pairing the watch to the MMT-365 app, calls are automatically linked to the smartwatch, then whenever the user receives a call, the watch vibrates briefly, the hour and minute hands join at 2 o’clock for 2 seconds notifying the user that a call is coming through, the same happens for the email notifications, except the hour and minute hands will point to 10 o’clock.