Living Passion Sparkles over The Enchanting Evening the Brand Ambassador Ms. Shuqi pledges her support for the cause

ShuQi’s Glamorous Radiance on the Fancy Night

Swiss watch manufacture Frederique Constant is thrilled to announce the collaboration with the World Heart Federation and the Hong Kong College of Cardiology, and show the support to World Heart Day 2013, a premium charity dinner was staged in the Aberdeen Marina Club on July 30. Ms. ShuQi, the well-known actress and brand ambassador, appeared in high spirit to share her charitable experience. The remarkable evening aims at elevating the awareness, and highlighting the focus – the prevention from the cardiovascular disease, which includes heart disease and stroke, among women and children.

Ms. ShuQi never stop for giving her generosity to the needy, she has shown up Frederique Constant’s “Live Your Passion.Embrace Your Hearts” Charity Dinner, to pledge her continuous support. With the glittering Frederique Constant Amour Heart Beat watch on her wrist, Ms. ShuQi’s classic yet elegant charm has lightened up the ballroom. “I have worked closely with Frederique Constant on charitable events for years, putting focus on women and children. The brand has particularly launched the special edition, Ladies Automatic – World Heart Federation, to mark the partnership. The moving caliber showing through the aperture on dial, Is just like the beating heart, symbolizes our passion towards lives,” Ms. ShuQi shared with us.

Ms. ShuQi visited the hospital earlier from her tight working schedule, to understand and experience the heart-checking procedure and equipment. She was impressed by the significance on prompt medical treatment. Hong Kong Representative of World Heart Federation – Hong Kong College of Cardiology (HKCC), Dr Chris Wong Kwok-yiu, President of HKCC mentioned, “we do believe the message of preventable actions from heart disease will be reached further to the public, with the aid of extended impact of Frederique Constant and Ms. ShuQi.” Dr Chan Kam-tim, President-Elect of Hong Kong College of Cardiology added on, “we hope this event could raise the awareness on the cardiovascular disease and start off the road to healthy hearts by daily good habit.”

Let the Hearts Beat – A Lively Charitable Auction

The event culminated in the lively charity auction session. All five exceptional auction watches donated by Frederique Constant were successfully bid in an enthusiastic atmosphere. Ms. ShuQi was invited to present the auction pieces – Amour Heart Beat, which was delicately designed by her, and signed on the watch boxes for all lucky bidders. Profits from the Charity Dinner HKD300,000 will benefit the World Heart Federation, the apex of organizations comprised of over 200 members, leading the global fight against heart disease and stroke.

Mrs. Aletta Stas, the Co-founder of Frederique Constant remarked, “We have shown our tremendous passion on heart-related charity events for years. We particularly thank Ms. ShuQi’s dedication on charity with us all the way, and the generous support from the guests today. We are pleased to see the warmth and love packing the ballroom. The fund raised will be channeled for sustainable development of the World Heart Federation and the Hong Kong College of Cardiology, to contribute to the mission of building a better live through the prevention of heart disease. We are looking forward to next project with the organization.”

Ladies Automatic – World Heart Federation for a wonderful campaign

An exclusive watch is created by Frederique Constant to celebrate the partnership with the World Heart Federation. One hundred watches are donated to the World Heart Federation member organizations to support their actions aimed at preventing cardiovascular diseases in women and children around the world. The timepiece features a silver dial, along with the spectacular Double Heart Beat aperture at the 12 o’clock position. The dial is delicately engraved with the World Heart Federation logo guilloche. The 34mm case and dial are enhanced with eight hand-applied VS quality diamond indexes and outer ring finished in luxurious mother of pearl. Truly an everlasting beauty.

The exquisite 2013 novelties of Frederique Constant were displayed on-site for the guests, including Slimline Moonphase Manufacture, Slimline Tourbillon, Vintage Rally, Runabout Collection, which perfectly show the intricate craftsmanship and the quality of the “Accessible Luxury”. Guests’ attention was captured to the high quality watchmaking world of Frederique Constant.

About Hong Kong College of Cardiology

The Hong Kong College of Cardiology (HKCC) is a charitable organization founded in 1992. It aims at upkeeping the highest standard of cardiovascular practice through scientific, professional and educational activities, and to enhance the awareness of heart health in the community. The World Heart Day in Hong Kong has been organized by HKCC since 2000, with the a wide range of activities included: heart health carnival with global embrace, press conference, public health talks, and competitions in drawing, short-film, photo and debate; in order to help promote heart health and prevention of heart disease to the public.